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Saturday, 5 July 2008

Seo - Title Tag

The Title Tag is very important for search engine optimization maybe it's the most important factor.

First a good title have to contain keywords relevant for our website after we have chosen our keywords we have to remember concepts like vicinity and density when we are writing the title.

Density means in this case how many keywords you repeat in your title. Although repeating 3 o 4 times a given keywords in the title it doesn't penalize our site we should think about users.
It's not professional a title with many repetition and it'd look like spam.
So we have to think smart maybe using 6 o 7 words maximum.

Vicinity refers to the distance between 2 o more keywords. Google favors terms near one to the other so be careful when you are putting together your keywords.

Now we have to think to write in a way people click on our title. Maybe we are not the first in the Google serp but we can get clicks by writing a title which catches users attention.
We could use capital letters, special html tags, o simple dashes.

It's also good to write our company name in the title this will help branding awareness.

seo services london

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