Tag Alt Text For Images don't use your keyword phrase in the tag ALT text.
Search engines no consider Tag ALT text when determining relevancy.
You should use every tag for the purpose in which is was specifically designed to be used by the W3C.
Tag ALT text should be used to describe images!
Search engines drive potential customers to your websites. But in order for visitors to reach your site you need to provide the the right keywords.
Find the right words or phrases, and loads of traffic will be pulling up to your front door. But if your keywords are too general this possibility decrease dramatically.
Keywords are the foundation of your marketing strategy. If they are not chosen with great precision, the right clients could never find out about it.So first gather and evaluate keywords and phrases.
Think like your customers!
Only after you have gathered as many words and phrases.
you can start the next step: evaluation
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By"quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements:popularity, specificity, and motivation.
Popularity is easy to evaluate the more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your website.
Software such as WordTracker suggests variations of your words and phrases.
Specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.
Consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.
Consumer motivation. figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. You want to find people who are ready to act or make a purchase, and this requiressubtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.
You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, don't rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.
How to make links popular?
Google gives status and ranking to any site that has links to their pages from related,quality sites.
So it's very simple!
there are different ways of achieving link popularity using the most competitive keywords.
But you should know first that just linking up with a large number of other websites will not achieve any link popularity. But it could have an opposite effect. That's true for exemple for "linkfarms" - pages containing line after line of indiscriminate links. Search engines can discriminate against your website if you are associated with a link farm.
Second it is the quality of the site you are linking to. Never link to sites of poor quality will only lessen your linkpopularity, if not destroy it.
So what you need to do to improve your rankings on search engines is :
First step, is to get a listing in a popular directory, such as Open Directory Project and Yahoo.
If your site is business-related, you will want to be listed on Yahoo, even though it will cost you about $300 a year.
OpenDirectory is gives you a free listing whether you are business-related or non-commercial, but it's not easy to see your site listed.
Your goal is to get listed in the highest level of appropriate category.
Next step finding sites that are related to yours, so not only will your link popularity increase,but your customer base may also be expanded. Look for sites that are useful to your site's visitors.By linking to a related sites that will be relevant to your website's traffic, you are increasing both of your site's business prospects and both of your sites'link popularity.
Remember, quality, highly ranked, non-competing websites!
First thing to do is to add a link on your own links page to their site. This is essential it shows good faith, and ups your chances of their reciprocity. After you must contact the webmaster of their site and make sure that your message is not junkmail.
By the way - make sure you have a beautiful website ;)
Good Luck!!!
